FASHION TRUST ARABIA
AWARD CEREMONY
For the Fashion Trust Arabia Awards 2025, I collaborated with Studio White Rabbit, led by creative director Fai Khadra, on the conception and delivery of the official awards ceremony, held at the National Museum of Qatar.
Our team was responsible for the overall spatial design and the complete run of show, shaping the narrative, pacing, and experience of the ceremony from start to finish. The event was hosted by Queen Latifah, with live performances by Chaka Khan, Saint Levant, and Massimiliano Pagliara, and featured an honorary award presented to Miuccia Prada.
The production involved over one month of on-site build, transforming the museum’s surrounding lake by elevating it into a custom-engineered platform of more than 6,000 square meters. The scenography was completed with a 22-meter-wide panoramic screen, designed specifically for the ceremony to create a monumental visual backdrop that unified the spatial design, performances, and broadcast narrative.
The ceremony brought together global talent, cultural voices, and fashion leaders in a carefully orchestrated celebration of creativity, craftsmanship, and contemporary influence.
FASHION TRUST ARABIA
AWARD CEREMONY
For @fashiontrustarabia & @qatar_museums
Creative Director @faikhadra
Executive Producer @laraelenale
Snr Producers @@christinefazzino @paitu
Lead Architectural Designer @zhoditesfa
Creative Award Ceremony @tem.studio
Technical Production @matt__malone & @jamie_sunter for @bildstudios.social
Photos by @michelesibiloni & @gianluca_luppi
Performances by @chakakhan , @saintlevant and @massimilianopagliara_
Venue @nmoqatar
Industrial Design @chris___leeuw
Lighting Design @studioseth
Build & LX @apexeventsqatar
Audio & Video @ctme.co
Floral Design @fridakim_london & @wagnerjk
Show Calling @cue2cueteams
Audio Composition @dansonabend
PM @diagomm
Graphic Design @lucaiiriti
FTA 2025
Catering @qcplus_hospitality
Screen Content - Director @guillemcruells
Screen Content - DoP @herrera.marti
Screen Content - Edit @bernatgrana2
PR @lucienpagescommunication
Event Live Capture @resolutionfilms
Edit @belledenuitstudio
Power @aggreko_int
Event Production Services @universaleventsme
