MAX&CO
AW25
SOUND ON
Welcome to the bold new world of MAX&Co. We’re the enfants terribles of the Max Mara family—elevated, but never predictable. Our visual universe is all about making your mark: expressive, cheeky, and effortlessly cool. We celebrate rule-breakers, risk-takers, and those who color outside the lines. Clashing, mixing, and layering the unexpected— because true style isn’t about fitting in, it’s about embracing your individuality.
MAX&CO
AW25
PRODUCED BY WA PRODUCTION
Service Production by The Production Club
